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SEND TO CEO #10: What's your social responsibility?

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How disciplined are your purchase decisions?

Purchase decisions are rarely straight forward. Even the most rational of us are influenced by multiple factors.

Each decision we make is a unique and careful weighing up of a product function, extra features, relative price, support options, branding, design and messaging. And that is only the tip of the iceberg. But there is one factor which is increasingly making up a larger proportion of buying decisions.

Corporate Social Responsibility.

For those of you unfamiliar with the term, Corporate Social Responsibility (CSR) is an acknowledgement by corporations that they are responsible for more than just the economic results of their activities. They are also responsible for the environmental and social implications of those activities and need to take dedicated steps to ensure they generate a so-called ‘profit’ in these areas too by leaving these people and the environment better of than before their business activity.

CSR can take a variety of forms. Company donations. Environmental rehabilitation initiatives. A culture of staff volunteering. Business processes to ensure that no harm is caused by their activities. And many more different approaches.

Increasingly, we are seeing CSR becoming a crucial component of company communications. Companies sharing the efforts they are going to in order to contribute back to the communities that are helping them generate economic activity.

This is not only because they want to share the work the company is doing. It’s also because when potential customers learn about these efforts, there is an additional intangible value which will be added to the value equation when deciding which product to buy or service to engage.

And this additional bit of value could be the factor which tips the scale in your direction. Helping you to win more work over your competitors and make the customer feel even better about their decision to work with you.

What does this have to do with HSEQ?

Well, investment in HSEQ is a great way to demonstrate the company’s dedication to CSR.

Two of the core purposes of HSEQ practices are to keep the people in your workforce safe and ensure that you have the right processes in place to protect and maintain the environment. Two key ways that the company is considering its social responsibility.

With a powerful HSEQ software solution, you are already working towards these CSR goals. The systems, practices and investment that your company is making around this is a demonstration of their commitment to a world beyond purely economic profits and a clear advantage over your competitors that you should be shouting about.

Not only is this system keeping your people safe and ensuring the environmental standards are maintained, but it’s also an effective selling tool to ensure that your company is able to keep bringing in new business and building its existing relationships for a long and profitable future.